Turn SMS Into Dollars Earned: How Ascend Tracks ROI Across EveryAction and ActBlue

Tracking ROI from broadcasts helps connect your outreach in Ascend directly to revenue on your EveryAction and Act Blue contribution forms. With clear visibility into how texts lead to donations, teams can better understand the real impact of their messaging and fundraising efforts.

The EveryAction ROI feature links clicks, donations, and revenue back to individual broadcasts automatically, removing the need to manually pull reports or cross-reference data in EveryAction and ActBlue. Fundraising and outreach teams using Ascend can quickly see donation totals, conversion rates, and gift sizes, making it easier to identify which broadcasts drive the strongest results.

Ascend’s ROI widget pairs a visual breakdown with detailed performance metrics tied to each donation link. A pie chart shows how recipients engaged, including who donated, who clicked without giving, and who did not engage. Additional stats highlight total dollars raised, average and highest gifts, and click-to-donation conversion rates for deeper insight.

Over time, ROI data supports better decision making. Fundraisers can adjust message timing, audience targeting, and donation asks based on real outcomes. By tying texting directly to dollars raised, the EveryAction and ActBlue contribution ROI widget helps turn SMS on Ascend into a measurable, scalable fundraising tool.

Want to learn more about tracking ROI? Check out our EveryAction and ActBlue help docs.

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