The Nudge: Hyperpersonalized Reminders That Drive Action at Scale

Introducing the Nudge, a powerful new way for nonprofits, advocacy organizations, political campaigns, and unions to follow up with supporters at exactly the right moment. Think of it as an empty cart reminder for text messaging.

When a supporter does not click a link, does not reply, visits a donation or petition form but does not submit it, or does not make a call, the Nudge automatically gives them a second chance to take action. Instead of one size fits all blasts, every reminder is triggered by what an individual supporter actually did or did not do.

The Nudge makes it easy to scale hyperpersonalized outreach without adding more manual work for your staff.  Programs can build nudges into Ascend flows, so follow ups are directly connected to each supporter’s conversation journey. Choose when nudges go out, from as quickly as one hour to as long as one week later, so your reminders feel timely and relevant. This allows organizations to scale their outreach across their audience while keeping messages personal, intentional, and responsive to real behavior.

Nudges are designed for real world campaign needs. They can respect or ignore quiet hours, making them perfect for both everyday engagement and rapid response moments. You can set custom expiration dates so time sensitive asks do not go out after a critical deadline, like a vote or fundraising cutoff. And with the ability to simulate nudges directly in the bot simulator, teams can easily see exactly how supporters will experience them before anything goes live.

Want to see how nudges can scale your outreach? Schedule a demo or check out our help docs to learn more!